Robb Crocker

About Robb Crocker

Robb Crocker attended Virginia Commonwealth University in Richmond, Virginia and received a degree in Mass Communications, with a focus in both print media and broadcast media. While at VCU, he was the editorial page editor for the Commonwealth Times. He received the T. Edward and Polly D. Temple Writing Award, which is given to a rising senior mass communications major chosen by the faculty as the most promising writers in print journalism.

After graduation, Crocker put his multimedia skills to work at Richmond.com. Within three years, he went from general assignment reporter to editor. In addition, he earned a weekly stint on local sports radio, an election series with the local NPR station and an appearance on MSNBC to discuss a high-profile murder in Richmond. He also caught the attention of The Washington Post and spent some time producing, laying out, and editing news for Washington Post.com.

After his stint at the Post, Crocker moved to the magazine industry, covering the crash of the housing market and the emergence of green home building with Hanley Wood, a business-to-business magazine company with over 30 magazines dedicated to the multiple areas of home building.

He later attended Rutgers University, where he received a MA in Communication.

Crocker moved back to Richmond and after a brief stint in the broadcast television industry, he returned to VCU to complete a BA in English with a creative writing minor. He was accepted to VCU’s Media, Art, and Text Ph.D. program in 2019 and he is currently working toward receiving his doctoral degree.

Crocker’s areas of research interest include the relationship between podcasting and rhetoric, media ethics, media bias, citizen journalism, media convergence and reporting on multiple platforms, social justice, the media agenda setting theory, media literacy, media diversity. and the impact of the Uses and Gratifications Theory. His teaching philosophy is based on hands-on application of journalism practices, creating a classroom environment that will expose students to what a newsroom is like and embracing new media technologies.

Crocker’s reason for shifting to academia revolves around a desire to help affect change in the media industry. After spending nearly two decades in various newsrooms, Crocker observed that there are a number of deficiencies that can be easily corrected by arming future journalists with the skills that it will take to regain public trust and navigate the ever-change technological landscape of the industry.

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